You’ve just finished putting in all kinds of effort towards getting your website online. The design is polished, the content is well-crafted, and you’re ready to start taking orders and making sales. There’s just one problem: no one can find your website! This is where Search Engine Optimisation (SEO) comes into play. If you want visitors to come to your website, you need to get listed in major search engines like Google and Bing. So, what can you do? At PCP Web Design, we specialise in helping businesses across Kent achieve visibility through effective SEO services. Follow these three simple steps, and soon search engines will know all about your website.
Step 1: Write an Article Related to Your Website’s Topic
One of the simplest and most effective ways to get search engines to notice your site is by writing content that people want to share. A great starting point is to write an article related to the main topic of your website. Not sure if you have enough writing experience? Don’t worry, it doesn’t have to be perfect. The key here is to write about what you know. Keep the article concise, ideally between 300-600 words.
The key to writing a good article is to give out valuable information that other websites would be glad to share as content. It’s important not to use this article as a direct sales pitch. Your goal here isn’t to make an immediate sale but to create a valuable piece of content that attracts links back to your website. The more sites that link to yours, the more the search engines will consider your site authoritative and worthy of ranking higher. Remember though, the aim of the article is to establish your authority and to get backlinks, which are crucial for SEO.
Step 2: Include a Resource Box with a Link to Your Website
Once you’ve written your article, you’ll need to add a resource box at the end. This is essentially a small blurb that includes your website link, a little information about your business, and an invitation for readers to visit your website. The key to a successful resource box is to keep it to the point. Unlike the main article, it’s fine to promote your product or service here just make sure it stays concise.
This resource box serves two important purposes. First, it includes a link back to your website, which helps boost your SEO by building backlinks. Second, it encourages readers to click through to your site, which can help drive direct traffic. When adding a link, make sure that one of the links includes the main keywords of your homepage. These keywords are the terms that visitors might use when searching for your business online. If you can, make these keywords the clickable part of the link (i.e., the anchor text), which can be a powerful strategy for SEO.
Step 3: Submit Your Article to Major Article Directories
Now that you have your article and your resource box, the next step is to distribute your article widely. The more websites that publish your article, the more backlinks you will receive, which helps boost your site’s authority in search engine rankings. To do this, submit your article to major article directories. Some of the popular directories include EzineArticles. These platforms help get your article seen by other publishers who may then post it on their own websites, amplifying your reach and link-building potential.
This can be a fast way to gain traction, especially if you’re short on time and need to see results sooner rather than later.
The Benefits of Professional SEO Services
While the above steps can be done on your own, the reality is that search engine optimisation is often time-consuming and requires consistent effort. As a small business owner in Kent, your focus is likely to be on running and growing your business and not spending hours trying to master the complexities of SEO. This is where PCP Web Design can help.
We offer professional SEO services that take the guesswork out of search engine optimisation, helping your business gain the visibility it deserves. Our SEO services are designed to help businesses in Kent rank higher in search engines, attract organic traffic, and turn visitors into customers. From keyword research and content creation to technical optimisation and link building, we have the expertise to create an effective SEO strategy tailored to your specific needs.
Why SEO Matters
SEO is not just about getting your website listed; it’s about getting it listed where people can find it. When someone types in keywords related to your business, you want your website to show up at the top of the results. Most people don’t click beyond the first page of search engine results, which is why ranking well can make all the difference for your business. With professional SEO services, you can increase your website’s visibility, drive relevant traffic, and ultimately increase sales and leads.
Local SEO Services in Kent
If you’re a business based in Kent, focusing on local SEO is a must. Local SEO involves optimising your website so that it appears prominently in search results for location-based queries. For instance, if someone searches for “SEO services in Kent” or “web design in Kent,” you want your business to be among the top results. At PCP Web Design, our SEO services are not only about national rankings but also local visibility getting you seen by the customers who matter most in your local area.
Local SEO often involves optimising your Google My Business profile, encouraging customer reviews, and ensuring that your business is listed consistently across online directories. These techniques make it easy for people in your area to find your business and can be a powerful way to gain a competitive edge.
Get Started with SEO Today
The steps that we’ve outlined above help in writing valuable articles, creating an engaging resource box, and submitting content to article directories. These can help your business start to build visibility online. However, if you’re serious about making your business stand out and attracting more customers, professional SEO services are the way to go.
At PCP Web Design, we offer affordable and effective SEO services in Kent that can help improve your website’s ranking, attract more visitors, and ultimately grow your business. Don’t let your beautifully designed website go unnoticed and let us help you get the visibility your business deserves.
Contact us today to learn more about our SEO services and how we can help your business succeed in the digital world.
